We pitched the idea of a shopping experience that allowed nescafé to sell instant coffee in bulk to reduce their carbon footprint and create an interesting ecofriendly experience for their buyers.
We wanted a design that connected the buyer to the brand at first glance, so we developed a lot of design approaches.
We adapted the design to fit a supermarket aile header. The design changed again to adapt it to the clients budget and the internal mechanics of the machine.
We considered a system that would allow nescafe´s workers to refill the machine easily and keep the asepsis and freshness of the product.
This machine was also paired with an intuitve interactive app that allowed the client to have a smoother shopping experience.
